Jonathan Rez

Jonathan Rez

Name Jonathan Rez
Designation Head of Service Design, Bank of England
Social Media

Day 1 (May 20)

11:40

Session: Gamification and Loyalty Programs: Innovative Strategies to Engage the Modern Customer

Designing gamified experiences to drive customer engagement and deepen banking relationships Leveraging loyalty programs to reward financial behaviours and enhance customer retention Integrating gamification into digital platforms to attract younger, tech-savvy customers and promote financial literac