Name | Jonathan Rez |
Designation | Head of Service Design, Bank of England |
Social Media |
11:40 |
Session: Gamification and Loyalty Programs: Innovative Strategies to Engage the Modern CustomerDesigning gamified experiences to drive customer engagement and deepen banking relationships Leveraging loyalty programs to reward financial behaviours and enhance customer retention Integrating gamification into digital platforms to attract younger, tech-savvy customers and promote financial literac |